Using a new or an existing video profile
I started a website and was wondering what is best, publish the video under an existing profile or make a new one?
Deciding whether to publish your video under an existing profile or create a new one for your website dedicated to helping vloggers depends on a few factors:
- Audience and Branding: If your existing profile has a substantial following interested in vlogging or closely related topics, leveraging that audience could give your video immediate visibility. However, if the themes or content significantly differ, a new profile might be more appropriate to establish a distinct brand identity.
- Content Consistency: Assess how well the new content aligns with what you’ve previously shared. If the new video represents a shift in content type or target audience, a separate profile could avoid confusing or alienating your existing followers.
- Long-term Goals: Consider your long-term vision for your website. If you plan to consistently produce content specifically for vloggers, a dedicated profile could foster a focused community around this niche. It also allows for more targeted marketing and SEO strategies.
- Resource Allocation: Managing multiple social media profiles or channels requires more time and resources. If you’re limited in these areas, starting with your existing profile and gradually transitioning to a new one as your audience grows could be a more practical approach.
- Cross-Promotion Opportunities: If you opt for a new profile, you can use your existing profile to cross-promote the new one, leveraging your current audience to boost the new venture.
- SEO and Online Presence: A new profile specifically tailored to your website’s theme could potentially rank better in search results related to vlogging advice, thanks to more focused content and keywords.
Ultimately, the decision should align with your strategic goals, available resources, and the interests of your current and target audience. If your existing profile is already well-established and aligned with the new content, leveraging it could be advantageous. If not, starting fresh with a new profile could offer a clearer path to building a dedicated community around your vlogging advice website.
