Pre-production, production, and post-production
Let’s use a nutty allegory to illustrate the three layers of video production: pre-production, production, and post-production.
Imagine video production as the process of making a delicious peanut butter and jelly sandwich:
Pre-Production – The Peanut Butter Preparation
Pre-production is like preparing the peanut butter, which is the foundation of your sandwich. You gather all the essential ingredients and tools:
- The Peanut Butter Jar: Your creative ideas and concept for the video.
- The Bread Slices: Your script and storyboard, which are the framework for your video.
- The Jelly Jar: Any additional elements like music, special effects, or graphics.
- The Knife: Your planning and organization skills to spread the peanut butter evenly.
Just as you need to have all these components ready before making the sandwich, in pre-production, you need to have your ideas, script, and other assets in place before shooting begins. It’s like setting the stage for the main event.
Production – Making the Sandwich
Production is the phase where you actually make the sandwich. This is equivalent to shooting the video:
- Spreading Peanut Butter: This is like capturing the raw footage, where you bring your script and storyboard to life.
- Adding Jelly: You may incorporate special effects, music, and other creative elements during the shoot.
- Assembling the Sandwich: Each shot is like a layer of your sandwich, and you carefully arrange them to create the final product.
Just as you need to be attentive and skilled when making the sandwich to ensure it turns out well, in the production phase, you need to capture high-quality footage and execute your creative vision effectively.
Post-Production – The Final Touches
Post-production is like adding the finishing touches to your sandwich to make it perfect:
- Trimming the Edges: You edit and trim the footage to remove any unwanted parts, just like cutting off the crusts of the sandwich.
- Spreading Butter: Adding transitions, color correction, and audio adjustments to enhance the video’s quality, akin to spreading a little butter to make the bread more enjoyable.
- Plating and Presentation: This is the final step where you package your video with titles, credits, and any other elements to make it ready for your audience, similar to how you present the sandwich on a plate.
Post-production is where you refine and polish your video, turning raw footage into a final, delectable product.
So, just like making a peanut butter and jelly sandwich, video production involves these three layers: pre-production sets the stage, production creates the content, and post-production adds the final touches. Each phase is essential for crafting a tasty and visually appealing video.
